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Ventura and Santa Barbara Counties
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Monthly Archives: December 2010

10 Tips for Socially Conscious Marketing

Despite a tough economy, consumers are still willing to pay more for products and services that help a cause—whether that’s green organizations, “pink ribbon” products for breast cancer research or coffee grown on fair-trade farms. How can your company benefit from socially conscious consumers? Try these 10 tips.
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Ready, Aim, Business

Before: A native of Lompoc, Jeffrey L. Brewton served in …
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