An international market-entry leader, Joshua Halpern consults on cross-border e-commerce optimization in product categories including beauty, retail & apparel, medical devices, agriculture, baby products, health food & supplements and other goods. From 2011 through 2015, Mr. Halpern led the e-commerce, retail, franchise, licensing, cosmetics and logistics portfolios for the U.S. Embassy in China, where he provided market-entry consulting for U.S. companies. He founded and launched the U.S. Department of Commerce’s National E-Commerce Innovation Lab. His work has led to his creation of the Getting to Global Initiative and its free online Export Accelerator. Halpern has led start-up teams for multiple companies, including his own, throughout the world. He holds a B.F.A. from New York University’s Tisch School of the Arts, an MBA from INSEAD and an EMBA from Tsinghua University. He speaks Chinese and Spanish.