David Mitroff, Ph.D. is a business consultant, marketing expert, keynote speaker and author who has held numerous consultative positions for diverse organizations such as LexisNexis, United Healthcare, U.S. Department of Justice, Providian Financial, Nordstrom, Limited Brands, Constant Contact, Ben & Jerry’s and the YMCA. David brings to the EDC SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting, Inc., through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with diverse clients, including restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.